Thursday, August 30, 2007

People who love Pakistani fashion Trend



People who love Pakistani fashion tend to have a short attention span.It goes with the territory.Pakistani Fashion changes every few weeks, so to fall in love with a trend one week, and move to loving something new the next...

Well, it's all part of the fun,isn't it?

But every so often a trend comes along that refuses to die, despite the best efforts of some Pakistani fashion designers to kill it off. Case in point?

"Salwar Kameez" how long have we been wearing this traditional dress,safe in the knowledge that we are perfectly on-trend and comfortable with it? The answer is countless years can you believe that? We couldn't believe it either.

But its true when you talk about Pakistani Fashion first thing you talk about is salwar kameez.

Salwar Kameez has three parts to it,

1.Kameez stands for long shirt or tunic

2.Salwar stands for pants or trousers

3.Dupatta stands for scarf

Salwar Kameez is a traditional and national dress in Pakistan and it is most commonly a woman's garment.In Pakistan it is an especially popular style of dress.Pakistani dressing styles are marked by many variations, both religious and regional.The rich tradition of Pakistani embroidery has long been made use of by fashion designers from other countries.

Today the salwar kameez stands as the most popular women’s dress in Pakistan. The popularity and comfort of the salwar kameez has reached such stupendous heights that most of the new breed designers and top Pakistani designers have started channelizing a major portion of their creative abilities to give this ensemble a new look. Varying from the ethnic touch to the cocktail look, the salwar kameez has come to suit all occasions and what could be better and more creative than adaptation of embroideries of various countries on salwar kameez.

Top Pakistani Fashion designers like Dhanak Fashions are presenting exclusive boutique designs with elegant styles and mind-blowing embroideries. Salwar Kameez designs by Dhanak Fashions are original creations that are capturing the imagination of women across the globe.Their specialty is chiffon embroidered designer salwar kameez and salwar suits.

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Wednesday, August 29, 2007

Who says Pakistani fashion can't be trendy


Dhanak Fashions presenting unique style of latest pakistani fashion.

“Our clients get to feel extraordinary when they put on our exclusive designer salwar kameez” says the owner of dhanak fashions. “These salwar kameez are great for all occasions because they provide comfortable elegance.

Dhanak began retailing their designs 26 years ago in Lahore, Pakistan. After immigrating to united kingdom in 2001, they decided to open up few boutiques around the country after a huge success they started their online catalog with their exclusive designs.

‘When we started online we realized quality alone could not set us apart,” explains the owner of dhanak fashions. “We had to capture the customer’s imagination. So my partner and I sat down with our outfits and brainstormed names that defined their essence. We launched the new concept with dhanakfashions.com

“Our branding adds extra zing to our collection”says dhanak

Sales have never been better since the name game began. Although branding is quite common in traditional western fashion, only a handful of ethnic chic retailers take advantage of it. One benefit of branding is clear for merchants: a designer aqua with white salwar kameez collection sells from £39.99 to £99.99.Branding appeals especially to our UK clients. “It adds a department store touch which is attractive to them.

The key is to have fun with it, We’re limited only by our imagination.Our top designershalwar kameez are produced exclusively in Lahore, Pakistan, by our owned company, Dhanak International. For additional information and to view Dhanak Fashions exclusive collection, visit www.dhanakfashions.com

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