Who says Pakistani fashion can't be trendy

Dhanak Fashions presenting unique style of latest pakistani fashion.

“Our clients get to feel extraordinary when they put on our exclusive designer salwar kameez” says the owner of dhanak fashions. “These salwar kameez are great for all occasions because they provide comfortable elegance.

Dhanak began retailing their designs 26 years ago in Lahore, Pakistan. After immigrating to united kingdom in 2001, they decided to open up few boutiques around the country after a huge success they started their online catalog with their exclusive designs.

‘When we started online we realized quality alone could not set us apart,” explains the owner of dhanak fashions. “We had to capture the customer’s imagination. So my partner and I sat down with our outfits and brainstormed names that defined their essence. We launched the new concept with dhanakfashions.com

“Our branding adds extra zing to our collection”says dhanak

Sales have never been better since the name game began. Although branding is quite common in traditional western fashion, only a handful of ethnic chic retailers take advantage of it. One benefit of branding is clear for merchants: a designer aqua with white salwar kameez collection sells from £39.99 to £99.99.Branding appeals especially to our UK clients. “It adds a department store touch which is attractive to them.

The key is to have fun with it, We’re limited only by our imagination.Our top designershalwar kameez are produced exclusively in Lahore, Pakistan, by our owned company, Dhanak International. For additional information and to view Dhanak Fashions exclusive collection, visit www.dhanakfashions.com

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